Department

Management, Entrepreneurship, and Human Resource Management

Document Type

Poster

Abstract

This research examines some of the problems that online stores have as they try to keep things focused on the customer in a market that is increasingly online. Through a complete consideration of prior writing and including example studies, we indicate four main issues: developing personalization, information technology security, source matters, and achieving delivery. Our results mostly imply that while technical improvements like AI chatbots have helped make customer service a bit better, online stores still have issues keeping service good across multiple channels and matching personalized offers derived from data with concern about privacy. The study shows the way that insufficient physical touch produces particular care issues that require different solutions. We conclude by sharing several useful tips, so online stores can make shoppers more satisfied through getting improved plans to operate, as well as point toward paths for later work within this quickly changing business.

Publication Date

Spring 4-15-2025

Comments

Spring 2025: Student Research Conference

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