Department
Management Information Systems
Document Type
Conference Proceeding
Publication Title
26th Proceedings of the Southern Association for Information Systems Conference
Abstract
In less developed and developing nations, the unchecked threat of cyberbullying during elections remains largely unexplored in current information systems literature. Addressing this gap, we present the "Intention to Understand Cyberbullying on Social Media During Public Office Elections," investigating citizens' motives for engaging in cyberbullying during political campaigns and elections. Building on the Sociotechnical Model of Collective Trolling, our study focuses on Nigeria, examining how technological factors influence cyberbullying intent. Inspired by the 2023 Nigeria general elections, where cyberbullying was employed for political advocacy, our research collects data from eligible voters on Facebook and Instagram. The proposed model aims to shed light on cyberbullying dynamics in developing countries during electoral processes, offering practical strategies to effectively combat such behavior on social media platforms.
Publication Date
5-2024
Recommended Citation
Ayeni, F., Gani, E., & Mbarika, V. (2024). Understanding cyberbullying on social media: A case study of public office elections. 26th Proceedings of the Southern Association for Information Systems Conference. https://aisel.aisnet.org/sais2024/38