Department
Management, Entrepreneurship, and Human Resource Management
Document Type
Poster
Abstract
In Minnesota, personal care spending is driven mainly by income and age. By using 2019–2025 retail data from the census, our study found in-store sales grew faster (but with more volatility) while online sales expanded steadily. Nationwide, personal care spending rose about 5% annually since 2020, signaling robust demand. Especially, high-income Midwest metros (Minneapolis–St. Paul) have higher spending per household. Women spend over twice what men do, yet regression analysis (R²=0.63) shows income and age (women aged 35–64) explain most of the spending variation. - Strategy suggestion: Focus on affluent, female-led markets to boost in-store sales and target younger male consumers online. Maintaining in-store strengths while expanding online access—with improved pricing and accessibility—can sustain further growth.
Publication Date
Fall 12-4-2025
Recommended Citation
Her, Leah and Nguyen, Xuan M., "Personal Care Growth: Rebalancing Channels with Income and Age" (2025). Student Scholarship. 21.
https://metroworks.metrostate.edu/student-scholarship/21
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Comments
Fall 2025: Student Research Conference