Emerging Technologies in Operations and Supply Chain: Impact on Co-creation of Value-added Service Experiences

Authors

• Renee Langenfeld, Metropolitan State University
• Jorge Moreno Estupina, Metropolitan State University
• Xuan Nguyen, Metropolitan State University
• Scott Stodola, Metropolitan State University

Department

Marketing, Supply Chain Operations Management, and International Business

Document Type

Poster

Abstract

This study examines the transformation of operations and supply chain management (OSCM) through emerging technologies and their role in enabling value co-creation among organizations, customers, and partners. Traditional supply chains, limited by manual processes, slow responses, and low visibility, are evolving with AI, IoT, blockchain, and advanced analytics, enhancing efficiency, transparency, real-time decision-making, and risk management. Digital platforms and CRM systems further strengthen customer engagement, collaboration, and service delivery. Strategic integration of these technologies, alongside stakeholder collaboration, increases agility, connectivity, and shared value, positioning organizations to sustain competitive advantage while reshaping OSCM practices and delivering improved operational and customer outcomes.

Publication Date

Spring 4-9-2026

Comments

Spring 2026: Student Research Conference

Recommended Citation

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Langenfeld, Renee; Moreno Estupina, Jorge; Nguyen, Xuan; and Stodola, Scott, "Emerging Technologies in Operations and Supply Chain: Impact on Co-creation of Value-added Service Experiences" (2026). Student Scholarship. 43.
https://metroworks.metrostate.edu/student-scholarship/43

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.