Department

Marketing, Supply Chain Operations Management, and International Business

Document Type

Poster

Abstract

This study examines 'supply chain disruptions and resilience', using experiences during the COVID pandemic as case study. Based on a survey of 200 senior-level supply chain executives conducted by Ernst & Young, findings show that 72% of companies experienced negative effects, while only 11% saw a positive impact. Many organizations were unprepared, lacking plans to manage disruptions. The study highlights how companies that adopted Industry 4.0 technologies Al, automation, and digital tools) were better positioned to adapt and recover. Resiliency, including increased visibility and agile operations, became a top priority for most firms moving forward. Companies began adjusting strategies by streamlining operations, engaging new suppliers, and fast-tracking raw materials to meet demand. The research concludes that investing in resiliency and technology is essential for overcoming disruptions and ensuring long-term supply chain stability.

Publication Date

Spring 4-15-2025

Comments

Spring 2025: Student Research Conference

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