The Influence of User Experience and Traffic in Higher Education Websites
Department
Management Information Systems
Document Type
Book Chapter
Publication Title
Innovations, Securities, and Case Studies Across Healthcare, Business, and Technology
Abstract
This chapter examines the influence of users' experience and traffic in promoting the visibility of higher education institution websites in low- and middle-income settings. The authors adopted a cross-sectional survey design with quantitative approaches. Data was collected using a self-administered questionnaire. A sample of 10 was drawn from a population of 46 higher education institutions. Website traffic is moderated in the relationship between users' experience features and website visibility. Users' experience features had positive and significant effects on website visibility. The study confirms website visibility as an underpinning outflow in the relationship between user experience features and visibility of higher education institution websites in low- and middle-income settings.
First Page
97
Last Page
121
DOI
https://doi.org/10.4018/979-8-3693-1906-2.ch006
Publication Date
2024
Recommended Citation
Gani, E., Ayeni, F., Mbarika, V., Musa, A. I., & Ngwa, O. (2024). The influence of user experience and traffic in higher education websites. In D. Burrell (Ed.), Innovations, securities, and case studies across healthcare, business, and technology (pp. 97-121). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3693-1906-2.ch006